Thoughts on Health, Social Marketing, and Such

I would really be interested to hear people's comments on this. Has anybody noticed an increase in the frequency of tv radio ads trying to curb risky behaviors such as drunk driving and tobacco smoking? You know, the one where the guy tries to go in and buy a pack, but he doesn't have enough so he "pays" by pulling out one of his teeth, hence the "Real Cost" that the Food and Drug Administration have been disseminating. These have always been around in the past, but their number seems to have been increasing as of lately, and now they are appearing as Hulu, Netflix, and as YouTube ads, surefire signs that the messages are intended to target millennials. Tell me if you guys have heard the various ads from the FDA, like the one with the happy sounding girl saying, "I always just bum cigarettes, so it never costs me anything" followed by a stern voice staying "tobacco will cost you" (I'm definitely paraphrasing here). I know that I have been hearing these things with an increasing frequency and it's making me wonder why. Is it that professionals involved in social marketing have tried to tap into our constant wiring-in, our technological savvy as an aspect of contemporary life in an attempt to nip risky behavior among young adults in the bud, or is this just a new strategy aimed entirely at a population which is gradually adopting more and more technology into daily practice? What is the result of hearing a campaign like this over the radio, where it's mostly just a voiceover talking about "why it doesn't cost me a thing" as opposed to seeing it on screen, where we can see someone ripping out their tooth? I know that whenever I see either of those methods, it always makes me think for a while, which to a certain extent I think is the goal. Social marketing is emerging as a new tool to engage people with for desired outcomes of health and wellness- the Get Yourself Tested (GYT) and Above the Influence campaigns (although the latter is entirely defunct as far as I know as more therapeutics effects of cannabis are reported) are a testament to that. I wonder if we will start to see newer methods which engage our population in ways we haven't yet considered, and what health topic or issue will be deemed salient enough to warrant the latest social marketing campaign.