Monday, October 12, 2015

Last Week Tonight: Marketing to Doctors

We have talked a lot about how science creates knowledge, but it seems that we also need to consider the ways in which marketing influences the way we understand the world and "truth".

John Oliver takes on the question of pharmaceutical corporation's spending on marketing, specifically to doctors, which outstrips their spending on research. What happens when pharmaceutical reps don't have a science background and doctors take their words to heart? This report makes it sound like doctors are being bribed and flattered into promoting and prescribing these drugs. Is this another reason that we should be wary of our doctors and drug pushing? It seems that businesses are taking advantage of the power that doctors have, gained through their training and inculcation with scientific mentalities. But what is the responsibility of a doctor to not accept these incentives? What is the ethical dilemma here that seems intuitive?

Medicine is driven by business; however, this business directly influences our bodies. This becomes a question of further commodification of the body, self-cultivation at a chemical level, which has implications on how we understand our existence as human beings.

https://www.youtube.com/watch?v=YQZ2UeOTO3I

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